LinkedIn engagement rate calculator.

Add up your engagements — reactions, comments, and reposts — then divide by your reach and multiply by 100. If you have impressions from your post analytics, divide by impressions (the more accurate figure, since it’s the people who actually saw the post). If you only have follower count, divide by followers. This calculator does both; just pick the tab.

LinkedIn publishes no official benchmark, so every number you see quoted — including ours — is an aggregate of what practitioners and social-analytics vendors report. The ranges this calculator scores against, by impressions: under 2% is below average, 2-3.5% is average, 3.5-5% is good, and above 5% is excellent. By followers, commonly-reported norms sit around 2%, so 2-4% is good and above 4% is excellent. Treat them as a rough guide rather than a standard: a small, tightly-defined niche audience routinely engages several times harder than a large one, and your own trend over a few months tells you more than any of these numbers.

By impressions, whenever you have the number. Follower-based rate is misleading because most of your followers never see any given post — LinkedIn only shows it to a fraction. Impression-based rate measures the people who genuinely saw it, which is the number that reflects whether your content actually resonated. Use followers only as a fallback.

Largely, yes — though nobody outside LinkedIn can see the ranking model, so this is what is consistently observed rather than anything published. Posts that earn reactions and especially comments early tend to be shown to more people, which makes a strong engagement rate both a result of good content and a cause of further reach. It is why the first line (your hook) and the first hour get so much attention.

Free, no signup. The maths runs entirely in your browser — your numbers are never sent anywhere or stored. Nothing to install, no account, no limits.